Coastal Georgia Alumni Strategic Plan
The College of Coastal Georgia Alumni Association aims to unite all alumni by fostering a strong sense of community and belonging. Our mission is to celebrate achievements, share opportunities, nurture lifelong connections, and uphold the Mariner spirit. Additionally, the plan follows the College of Coastal Georgia’s main strategic plan, enriching the new Association to build a strong foundation for the future.
The Alumni Association’s Strategic Plan was developed with a shorter timeline. Once the foundation for the Association is established, we can build on the progress made and initiate a new plan and outlook that aligns with the College’s updated strategic plan.
Build traditions that are predictable.
Goal 1: Build and Preserve Legacy Traditions
- Research past traditions in archives.
- Increase awareness of alumni events through annual event calendars and intentional marketing strategies.
- Communicate and market legacy traditions to alumni and the community, such as graduation and alumni weekend.
Goal 2: Strengthen traditions between current and past Coastal Georgia students.
- Utilize campus traditions to build professional and career networks for current and past students.
Identify, engage, and communicate with the Alumni Community.
Goal 1: Connect and network with Alumni Community
- Establish a system to identify and engage alumni utilizing technology and campus partners.
- Actively grow alumni member engagement through the establishment of incentives and opportunities within the association.
Goal 2: Fundraising and Friendraising
- Build and preserve annual fundraising opportunities and events to provide resources to promote and provide for our alumni community.
Establish norms and leadership expectations for the association board.
Goal 1: Develop Board processes, procedures, and opportunities.
- Establish written descriptions and procedures for all board positions and committee chairs.
- Establish onboarding procedures for new members of the association board.
Goal 2: Create outreach strategies to further develop the association board.
- Communicate with campus, local, and online communities to create an association board professional network, strengthen connections, and foster identity.
- Provide value to alumni through resources and services and leverage social media platforms to engage alumni and showcase the institution’s impact.
- Cultivate community partners to broaden the Association’s influence.