Students in the Marketing concentration develop a strong understanding of consumer behavior, analytical and research skills, cutting edge digital marketing techniques, and promotion/presentation/selling skills, as well as learning how to succeed as part of a diverse team.

Professor Scott Williamson's class at Coastal Georgia
Student giving presentation

Why study Marketing at Coastal Georgia?

The Marketing faculty at College of Coastal Georgia has decades of experience in the field, which they bring to the classroom daily. The unique insights and perspectives they bring to students were learned from some of the best marketing and corporate communications organizations in the country.

What will I learn?

The contemporary skillset described above is in demand by organizations of all kinds, and offers Coastal Georgia students the preparation they need to excel in today’s marketplace.

What can I do when I graduate?

Students with a concentration in Marketing are equipped to pursue exciting careers in a variety of fields, including:

  • Brand/Product Management
  • Social Media Management
  • Public Relations Management
  • Sales Management
  • Market Research Analysis
  • College Recruitment
  • Fundraising
  • Scott Williamson

    Scott Williamson

    Professor of Practice, Marketing and Communications

    Education
    BA in Political Studies, Gordon College, Wenham, MA
    MMC in Mass Communications/Public Relations, University of Georgia

    Teaching and Research Interests / Recent Publications or Scholarly Output
    As a Professor of Practice in Marketing and Communications, I enjoy applying “real world” experience from my 25 years in the private sector to my classes. My interests include consumer product marketing, sports marketing, and popular culture.

Antonia Bashir, Marketing student:

Antonia has joined King & Prince Seafood as a marketing intern. She will be assisting the marketing team with managing the fish tank, social media, and other special projects. Antonia is expected to graduate from Coastal next May with a degree in Business Administration and a concentration in Marketing.


This is a photo of Marketing Research student, Matthew Damagnez. He is currently interning at King & Prince Seafood.