GOAL 5. ACHIEVE REGIONAL, STATE, NATIONAL, AND INTERNATIONAL RECOGNITION FOR INSTITUTIONAL DISTINCTION AND EDUCATIONAL EXCELLENCE

Action Strategy 5.2.3. Collaborate with the College Foundation (through marketing) to promote and support CCGA fundraising
STATUS UPDATE
  • Producing multiple monthly press releases and utilize the weekly front-page Brunswick News banner to promote CCGA activities, including admission open houses, College lecture series, sporting events, and cultural activities
  • Hiring a director of development and alumni relations to focus on fundraising and alumni activities
  • Deploying an active and dynamic social media plan, including, but not limited to, Facebook, Twitter, Instagram and YouTube, in an effort to promote College events associated with academics, student affairs, Foundation, and community outreach
Action Strategy 5.3.1. Craft a new strategic redesign and implement a content management system for the College’s website to increase positive awareness for the institution and its contributions
STATUS UPDATE
  • Nearing completion of College website redesign project with the implementation of a robust content management system
  • Conducting web usability studies with internal and external constituents are providing insightful feedback to help improve the interactive experience
Action Strategy 5.3.2. Enhance news promotions, publications, and e-communications within a public relations plan to promote the visibility of the research, scholarship and creative work of faculty, staff, students & alumni
STATUS UPDATE
  • Hired a Graphic Designer to help build institutional branding and to support key College marketing projects
  • Developing a communication and marketing plan that establishes responsibilities and timelines for all College offices
powered by finalsite