BACHELOR OF BUSINESS ADMINISTRATION IN GENERAL BUSINESS
Contact: Dr. Craig Fleisher, Chair of Business and Public Affairs, (912) 279-5850
Integrating an innovative curriculum, highly regarded faculty, a supportive academic environment, and a vibrant business community, the new BBA focuses on the development of sound decision-making skills and the utilization of technology. All students will participate in an internship and service-learning activities, focusing on developing entrepreneurial spirit and skills.
BBA graduates will be able to apply fundamental concepts of business administration to decision-making; conduct relevant independent research; apply the principles of business ethics; utilize appropriate technology for business; and apply critical thinking skills when making business decisions.
Specific learning outcomes include applying accounting and financial management operations to enhance business decision making; discussing economic factors associated with government, business and consumer environments; applying theoretical techniques to analyze markets; integrating marketing information into a strategic plan; articulating the external and internal environments of an organization; formulating appropriate strategies in the context of competitive forces and environmental factors; conceptualizing the ethical responsibilities of business; and understanding the social consequences of business decisions.
During the Freshman and Sophomore years, pre-BBA candidates are required to take 62 total credit hours: 60 hours of the core curriculum in Areas A through F and 2 hours of physical education courses.
The following courses are a part of the core curriculum and are Area F prerequisites for the BBA program:
| Course # |
Title |
Credit Hours |
| First Semester |
|
|
| ACCT 2101 |
Principles of Accounting I |
3 |
| ACCT 2102 |
Principles of Accounting II |
3 |
| BUSA 1105 |
Introduction to Business |
3 |
| BUSA 2106 |
Environment of Business |
3 |
| ECON 2105 |
Principles of Macroeconomics |
3 |
| ECON 2106 |
Principles of Macroeconomics |
3 |
| |
|
|
Program Qualifications
Students ordinarily apply to the BBA program as sophomores who have successfully earned at least 45 credit hours, or as transfer students who have earned at least an Associate's degree and who meet the program pre-requisites. To be considered for admission to the BBA degree program, students must have earned:
- A minimum of 60 credit hours in Area A-F [(A) Essential Skills, 9 hours; (B) Institutional Options, 4 hours; (C) Humanities/Fine Arts, 6 hours; (D) Science and Math, 11 hours; (E) Social Sciences, 12 hours; and (F) Business Administration, 18 hours.
- A grade of C or better in all Area F courses and MATH 2112.
- An institutional GPA of 2.5 or better.
- A GPA of 2.7 in Area F-Business Administration courses.
BBA Course of Study
BBA students are required to take an additional 60 hours in Area H of the BBA program during the junior and senior years, which includes the following required courses: |
|
|
|
| Course # |
Title |
Credit Hours |
| ACCT 3100 |
Cost Accounting |
3 |
| ACCT 4100 |
Financial Statement Analysis |
3 |
| BUSA 4900 |
Internship |
4 |
| ECON 3110 |
Money and Financial Markets |
3 |
| ECON 3120 |
Managerial Economics |
3 |
| FINC 3100 |
Business Finance |
3 |
| ITEC 3100 |
Computer Applications for Business |
3 |
| ITEC 3110 |
Business Analysis using Computer Applications |
3 |
| MGMT 3100 |
Principles of Management |
3 |
| MGMT 3110 |
Management of Organizations & Individuals |
3 |
| MGMT 4100 |
Entrepreneurship |
3 |
| MGMT 4200 |
Strategic Management |
3 |
| MKTG 3100 |
Principles of Marketing |
3 |
| MKTG 3110 |
Sales and Sales Management |
3 |
| MKTG 3120 |
Bus. Comms/Personal Prof. Development |
3 |
| MKTG 4100 |
Marketing Research and Consumer Behavior |
3 |
| Total |
|
48 |
| |
|
|
BBA students must also take 4 of the following elective courses: |
| |
|
|
| Course # |
Title |
Credit Hours |
| FINC 3200 |
Principles of Banking |
3 |
| FINC 3250 |
Bank Regulation |
3 |
| MGMT 3300 |
Prins. of Operations & Supply Chain Mgmt |
3 |
| MGMT 3350 |
Business Logistics and Materials Mgmt |
3 |
| MGMT 3500 |
Business Law and Ethics |
3 |
| MGMT 3600 |
Hospitality Management |
3 |
| Total |
|
12 |
| |
|
|
Program Application and Further Information
To request an application for the program, please click here, contact Ms. Betty Johnson program coordinator, Department of Business and Public Affairs, via e-mail at bjjohnson@ccga.edu or telephone at 912.279.5850. If you have questions about academic matters, please contact Dr. Craig Fleisher, Chair, Department of Business and Public Affairs, via e-mail at cfleisher@ccga.edu or telephone at 912.279.5851. We welcome your interest in our program and look forward to welcoming you as a new BBA student at the College of Coastal Georgia. |
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